Posts tagged with "procreate"

Procreate Will Not Include Generative AI in Its Apps→

Today on its website, Procreate announced that it would not build generative AI tools into its apps. The company’s position is clear and unequivocal:

Generative AI is ripping the humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future. We think machine learning is a compelling technology with a lot of merit, but the path generative AI is on is wrong for us.

We’re here for the humans. We’re not chasing a technology that is a moral threat to our greatest jewel: human creativity. In this technological rush, this might make us an exception or seem at risk of being left behind. But we see this road less travelled as the more exciting and fruitful one for our community.

In a short video on X.com, Procreate CEO James Cuda said:

I don’t like what’s happening to the industry, and I don’t like what it’s doing to artists.

I couldn’t agree more or be happier to see Procreate take a stand in defense of artists. Federico and I interviewed Cuda at WWDC, and although Cuda struck a diplomatic tone having just received an Apple Design Award for Procreate Dreams, it was clear to me then that we were unlikely to see generative AI in Procreate’s apps. For everyone who wasn’t in the room with Cuda that day, though, today’s statement should set their minds at ease. I hope we see more developers whose apps support creative fields take a similar stand.

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Procreate Dreams First Impressions

Artwork source: Procreate.

Artwork source: Procreate.

I’ve been playing with Procreate Dreams for about a week. The brand new animation app from Procreate shares a lot of DNA with the company’s flagship drawing and painting app. As a result, despite my limited time and scant artistic talents, I expect Procreate Dreams will be a hit.

Procreate made a name for itself with artists with its gesture-driven, hands-on approach to art. By focusing on gestures, the company’s first app puts your artwork front and center, providing the maximum context for what you’re working on and reducing distractions. The approach also encourages interacting with the app’s canvas in a natural, fluid way.

Artwork source: Procreate.

Artwork source: Procreate.

That same approach is the hallmark of Procreate Dreams. The app tackles animation in much the same way Procreate reimagined drawing and painting on an iPad. The tools at your fingertips are deep and sophisticated but get out of the way of your creation. At times, the discoverability of features suffers a little as a result, but after spending some time tapping UI elements, long-pressing to reveal context menus, and experimenting with multi-finger gestures, Dreams reveals itself, rewarding the curious who take the time to learn what it can do.

All of the familiar Procreate brushes and tools are available in Dreams. Artwork source: Procreate.

All of the familiar Procreate brushes and tools are available in Dreams. Artwork source: Procreate.

Procreate Dreams, which has been in development for five years, offers multiple ways to create 2D animation. The full suite of Procreate brushes and tools is available to artists. For anyone who has used Procreate before, this is the perfect place to start with Dreams because it will immediately feel like home. However, underlying those familiar brushes is a new and more powerful painting engine that allows for larger canvases and more complex artwork, giving the app room to grow into the future.

Dreams also introduces a new way to animate called Performing, which allows artists to record the movement of their creations using touch. Tap record and drag a selected item on the app’s stage, and Procreate Dreams will add keyframes and paths automatically, simplifying the process of bringing your artwork to life.

Artwork source: Procreate.

Artwork source: Procreate.

Other edits can be accomplished from the timeline, which supports multiple layers, manual keyframing, cel animation, video editing and compositing, and more, all using gestures to access features and select content. When you put it all together, there’s a lot going on, but it works smoothly thanks to Apple’s Metal framework running on Apple silicon.

You’re not limited to hand-drawn animation on a blank canvas, either. Dreams supports video, to which you can add an animation layer and edit, crop, zoom, pan, and more. Separate audio tracks can be added, too.

I plan to spend some quality time in Procreate Dreams over the holidays. Drawing apps has never been my forté, and drawing on a timeline adds an additional element of complexity. However, Dreams isn’t like any other animation app I’ve tried before. My familiarity with Procreate gave me a head start, easing me into unfamiliar territory. That’s a big advantage for the app and an even bigger one for anyone who has ever wanted to try their hand at animation.

Procreate Dreams is available on the App Store as a one-time purchase for $19.99.

Procreate 5 Review: A Rebuilt Graphics Engine Drives Fantastic Animation, Color, and Brush Tools in an Art App Perfectly Tailored to the iPad

Procreate 5 for iPadOS is out with an impressive roster of new features. The update by Savage Interactive includes a new graphics engine, an updated color picker and color management tools, an incredibly deep and flexible brush studio, and a fun new animation assistant that brings your creations to life. Remarkably, these robust new features don’t clutter the app’s UI or add undue complexity. Instead, Procreate 5 delivers its added flexibility and power gracefully and in a manner that I expect both veterans of the app and newcomers alike will appreciate.

Procreate has been around since the earliest days of the App Store and has been used to create fantastic art. Over the years, we’ve covered stories of artists using the app to create everything from the Stranger Things poster art and a photorealistic portrait of Morgan Freeman featuring 285,000 brush strokes to a recent Apple ad. Procreate’s capabilities are impressive, but also a little intimidating.

I don’t consider myself much more than a doodler at best, which made me question whether the app was for me and whether I should tackle reviewing it at all. Here’s the thing, though: you don’t have to be a professional artist to enjoy drawing. Art is for everyone, and the key to Procreate’s success over its long history is that it too is for everyone. The app’s UI is a model of simplicity and progressive disclosure that stays out of the way, revealing its powerful tools only if and when you need them. Combined with a reasonable $10 price tag, Procreate is a fantastic choice for dabblers or pros alike, and with version 5 out today, Procreate is more powerful than it has ever been, but just as easy to use.

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