Posts tagged with "Social Media"

Tom Coates on Integrating Threads with the Fediverse

Just before the holidays, Meta held a meeting at its San Francisco offices with members from the fediverse community about its plans to use ActivityPub to integrate Threads with Mastodon. Last week, Tom Coates wrote a detailed post about everything covered during the meeting from Meta’s roadmap for Threads to Meta’s motivations, content moderation, and Threads’ algorithm, which is lengthy but well worth reading in its entirety.

Coates described Threads’ roadmap as follows:

  • December 2023 – A user will be able to opt in via the Threads app to have their posts visible to Mastodon clients. People would be able to reply and like those posts using their Mastodon clients, but those replies and likes would not be visible within the Threads application. Threads users would not be able to follow or see posts published across Mastodon servers, or reply to them or like then.
  • Early 2024 (Part One) – the Like counts on the Threads app would combine likes from Mastodon and Threads users

  • Early 2024 (Part Two) – replies posted on Mastodon servers would be visible in the Threads application

  • Late 2024 – A “mixed” Fediverse and Threads experience where you will be able to follow Mastodon users within Threads, and reply to them and like them

  • TBD – Full blended interoperability between Threads and Mastodon

The schedule struck Coates as both optimistic given the complexities involved and likely to be controversial because the early stages are lopsided in favor of integrating Threads into Mastodon and not the other way around. As Coates explains, there are technical, legal, and regulatory reasons for that, but that won’t make it any less contentious.

Scale is quite literally another huge problem for Meta that could easily lead to unintended consequences that cause problems for Mastodon users no matter what Meta’s intentions are. As Coates explains:

The community that Threads is planning to participate in is that of Mastodon servers federating with one another via Activity Pub. The estimates of this community are that there are about 9,500 separate mastodon instances participating in this ecology, with roughly 1.5 million Monthly Active Users (MAUs). This is a fairly substantial number but of course it pales in comparison to Meta more generally, which has closer to three billion active users. Or to put it another way, Mastodon users represent about 1/2000th of the number of people using Facebook/Instagram/Threads/WhatsApp etc. worldwide.

Threads itself has only been around for a few months now and it still towers over the rest of the Mastodon community in terms of users. It’s based on the Instagram user base, and Instagram users can opt in to use Threads with a single tap. Because of that—as of a recent earnings report—Meta can currently claim around 160 million total users and about 100 million MAUs for Threads alone. So, again, maybe we shouldn’t be thinking about Threads ‘integrating’ with the fediverse and instead think about Threads attempting to engage with the Fediverse without entirely crushing it in the process.

The entire post is worth reading because it explores interesting ways to deal with distributed content moderation, identity, public education about federation, and all the other large-scale problems that Threads will bring with it into the fediverse by virtue of its size and commercial goals as an ad-funded company. None of these issues will be easy to solve, and the meeting happened before an upturn in objectionable content served by the Threads algorithm to many users. However, I’m still encouraged by Coates’ overall reaction to the meeting and the teams at Meta who are working on integrating Threads with the Fediverse:

But I can report that in my opinion the teams building it and the integration seem to be decent people, trying to build something they’re excited by, wanting to be part of something new and truly federated, and wanting to be respectful and careful about how they do it. And whether or not you think their arrival in the space is a good thing, that apparent good faith and care has mitigated at least some of my concerns.

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The MacStories Team Is on Threads (Again)

With Threads’ launch in Europe today, we thought it would be a good time to reintroduce readers to the MacStories Threads account as well as those of the MacStories team.

It’s been quite a year for social media. Almost exactly one year ago today, we announced that MacStories had established its own dedicated Mastodon server for MacStories, AppStories, and Club MacStories. That move has been successful beyond our wildest imaginations. MacStories’ core audience is on Mastodon, which has made it the perfect place to interact with readers and listeners.

However, not everyone is on Mastodon. That’s why we created MacStories Instagram and Threads accounts earlier this year. Federico and I have been on Instagram for years and joined Threads immediately, although it wasn’t long before Meta prevented Federico and other users in the EU from accessing Threads.

Today, Meta has reopened Threads to Europe, which means Federico, Silvia, and Niléane are back on the service along with Alex, Jonathan, and me. So, today, we thought we’d reintroduce the MacStories Threads account to everyone and link the team’s Threads accounts below to make it easy to follow whomever you’d like.

You can expect to hear about the latest stories published by the team on MacStories.net, what’s going on with Club MacStories, and updates on AppStories, MacStories Unwind, and upcoming new projects if you follow MacStories. To follow individual team members, you can use the links below:

We know that Threads isn’t for everyone, and the same is true of Mastodon, which is why we’re on both. So, wherever you’re hanging out these days, feel free to say hello. We love hearing from the MacStories community and are excited to have the full team together on Threads again.


Users Join Threads in Droves

Last night, by the time I called it quits and went to bed Threads, Meta’s new social network, had hit 2 million users in 2 hours. As I write this, Meta’s Adam Mosseri says the count has now surpassed 10 million in 7 hours, which exceeds Mastodon’s user base.

Currently, Threads is a pretty barebones 1.0 experience that was undoubtedly released this week to capitalize on Twitter’s latest troubles. The app is also buggy. I’ve seen posts fail to load, glitchy interactions, and other bugs, but despite the load, the new service has held up under the influx of users, which is impressive, although not entirely surprising given Meta’s scale.

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Detail Duo and Detail for Mac: A Modern, Machine Learning-Powered Approach to Video

It’s harder than ever to push Apple devices to their limits. Sure, some apps and workflows will do it, but for everyday tasks, Apple silicon has opened a gap between hardware and software that we haven’t seen in a while.

The transformation was gradual with the iPhone and iPad compared to the sudden leap the Mac took with the M1, but the result is the same. There are fewer and fewer apps that push Apple’s chips to the max.

That’s beginning to change with the focus on machine learning and Apple silicon’s Neural Engine. While pundits fret over Apple’s lack of an AI chatbot, developers are building a new class of apps that use local, on-device machine learning to accomplish some pretty amazing feats on all of Apple’s devices.

Detail Duo.

Detail Duo.

Great examples of this are the apps by Detail, an Amsterdam-based startup. Detail has two apps: Detail Duo, an iPhone and iPad video production app, and Detail for Mac, which does something similar but with a focus on multi-camera setups more suitable to a desktop environment.

As I explained in my Final Cut Pro for iPad first impressions story last week, I don’t work with much video. However, I’ve been dabbling in video more, and I’ve discovered a story as old as personal computers themselves.

Every hardware advance that creates a huge amount of performance headroom is eventually consumed by the ever-growing demands of apps. That’s just as true with Apple silicon as it was for other chip advances. What seemed like more power than average consumers would ever need quickly becomes a necessity as apps like Detail Duo and Detail push that hardware to its limits.

It’s these sorts of advances that I find incredibly exciting because when they’re coupled with intuitive, well-designed apps, they open up entirely new opportunities for users. For Detail, that means simplifying and democratizing video production that would have been out of reach of most users not that long ago, expanding access to video as a creative outlet.

Before digging into these apps further, though, you should know that my son Finn is on the team building Detail and Detail Duo. That’s one of the reasons I’ve known about and followed these apps for a long time now. I figured that’s context readers should know.

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Mona: A Unique Mix of Customization Options and Features You Won’t Find in Any Other Mastodon App

Mona is a brand new, highly customizable Mastodon client from Junyu Kuang, the developer of Spring, which is one of the few remaining third-party Twitter clients that still works and pioneered many of the features found in Mona. Mona, which is available on the iPhone, iPad, and Mac, is a power-user app through and through. The app has a dizzying array of settings for customizing the entire Mastodon experience. If, like me, you enjoy the sort of tinkering that Mona enables, you’ll absolutely love this app.

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Micro.blog, Mastodon, and Ivory

Manton Reece has a fantastic explanation of the underpinnings of Micro.blog and Mastodon and how they work with third-party clients like Ivory, which Federico reviewed yesterday.

Manton’s post is in response to questions about why Micro.blog work with Tapbots’ Ivory since both Micro.blog and Mastodon implement the ActivityPub standard. The answer is that ActivityPub is primarily a service-level server-to-server API that allows Micro.blog and Mastodon servers to interact with each other. However, clients like Ivory use a different Mastodon API for reading and writing Mastodon posts that doesn’t match up feature-for-feature with Micro.blog. Manton explains the problems that causes:

Could Micro.blog implement the Mastodon API, thereby allowing Ivory to connect to Micro.blog as if it was a Mastodon server? Technically yes, but doing so would introduce a couple problems. By design, Micro.blog does not have exactly the same features as Mastodon. We left out boosts, trends, and follower counts, and added other things that are outside the scope of Mastodon.

If Micro.blog worked with Ivory, what would the UI look like when the features didn’t exactly match up? It would be confusing. Ivory would appear broken and it would disrupt the experience we’re going for with Micro.blog’s community.

That isn’t to say that signing into Micro.blog from Ivory to read and post to Micro.blog in the future is impossible. However, as Manton points out, it will require further experimentation and, ultimately, coordination with third-party apps while keeping an eye on preserving Micro.blog’s identity. Because, after all, Micro.blog and Mastodon are two distinct services that approach social media with different philosophies that are reflected in their designs. Interoperability is appealing on the surface, but not if it comes at the expense of the unique features that users of Micro.blog or any other service have come to expect and rely on.

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Apple and Others Suspend Parler from Their Platforms

Saturday, Apple suspended social media app Parler from the App Store. The move followed Google’s removal of the Android version of the app from the Play Store on Friday and happened at roughly the same time that Amazon announced that it was ending Parler’s access to its cloud services.

Parler is a social network that became popular with conservatives who felt they had been unfairly treated by services like Twitter and Facebook.

On Friday, Google removed the service’s app from the Play Store, telling CNN that:

“We’re aware of continued posting in the Parler app that seeks to incite ongoing violence in the US. We recognize that there can be reasonable debate about content policies and that it can be difficult for apps to immediately remove all violative content, but for us to distribute an app through Google Play, we do require that apps implement robust moderation for egregious content. In light of this ongoing and urgent public safety threat, we are suspending the app’s listings from the Play Store until it addresses these issues.”

That same day, BuzzFeed News reported that Apple had given Parler 24-hours to improve its moderation of content posted to the service, or it would be suspended. Although there were reports that Parler removed some content, it wasn’t enough for Apple. On Saturday, in a statement to TechCrunch and other media outlets, the company said:

We have always supported diverse points of view being represented on the App Store, but there is no place on our platform for threats of violence and illegal activity. Parler has not taken adequate measures to address the proliferation of these threats to people’s safety. We have suspended Parler from the App Store until they resolve these issues.

Around the same time, Amazon announced that it would bar Parler from using its cloud services, which host Parler’s content, beginning Monday at midnight and dealing another serious blow to its future.

We are deeply saddened by the horrific events that occurred in Washington, DC last week. As a site that covers apps, we applaud Apple, Google, and Amazon for taking action to eliminate threats of violence and illegal activity from their platforms. Apps have been a force for good in the world in so many ways, but like any tool, they can be used for evil too. There should never be a place on the App Store or any other app platform for threats of violence or illegal activity.


Swarm Shifts Focus to Become a Personal Travel Timeline

Swarm received an update this week that takes the app in a new direction. The latest version of the app deemphasizes location sharing with friends, mayorships, and sticker and coin collecting. Those elements are still there, mostly tucked away behind the ‘Friends’ tab, but the focus has shifted. Now, the app centers around the creation of a personal timeline as a sort of journal of places you’ve visited.

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Apple Joins Instagram, Highlights Photos Shot on iPhone

Apple launched an official Instagram account today, @apple. Rather than opting to promote general company news, the primary focus of the account appears to be functioning as an extension of Apple’s long-running ‘Shot on iPhone’ ad campaign.

Nearly all of the initial posts from the account are galleries featuring various photos and videos shot using iPhones. Each post’s caption reads ‘#ShotoniPhone by…’ followed by a list of the names and accounts of those who created the content, and a quote from those content creators about their work. The bio line of the account reads, “Tag #ShotoniPhone to take part.” Presumably using that tag may lead Apple to contact you about including your work in one of their upcoming collections.

While the focus of the account may change in the future, Apple’s current strategy of tying together its photography marketing campaign with the real work of photographers on Instagram is an effective, thoughtful use of the platform. By connecting with content creators and highlighting their work, Apple is not only fostering an environment of social connection among both amateur and professional photographers, but it’s also promoting the iPhone’s strengths as a camera.