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Posts tagged with "steve jobs"

Steve Jobs: Get Rid of the Crappy Stuff→

Steve Jobs: Get Rid of the Crappy Stuff

Mark Parker talking to Steve Jobs over the phone, shortly after becoming CEO of Nike:

“Do you have any advice?” Parker asked Jobs. “Well, just one thing,” said Jobs. “Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.” Parker said Jobs paused and Parker filled the quiet with a chuckle. But Jobs didn’t laugh. He was serious. “He was absolutely right,” said Parker. “We had to edit.”

Keeping focus is one of the most important things you can do for your brand. Sure you can sell twenty different models of the same thing over and over again, but when you really narrow down your product line to only the best available, the only things you have to sell are good products. It’s more desirable for both companies and consumers when effort is only expelled on the things that count.

“Can anyone innovate like Apple?”  The simple answer: While anyone can learn the principles that drive Apple’s innovation, few businesses have the courage to do so.  It takes courage to reduce the number of products a company offers from 350 to 10, as Jobs did in 1998.  It takes courage to remove a keyboard from the face of a smartphone and replace those buttons with a giant screen, as Jobs did with the iPhone.”\

Carmine Gallo couldn’t have said it any better. While all of what I’ve said might be true, it takes courage. I recommend reading the rest over at Forbes via the read-more link below.

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“Inside Apple” Reveals Steve Jobs Anecdotes, Apple’s Little Known Facts

In Adam Lashinsky’s latest feature story on Fortune magazine’s new issue – available now on the iPad at $4.99 as single in-app purchase, and free for Fortune subscribers – the author reveals several unknown anecdotes about the company, internal management, and Steve Jobs. The story is full of interesting details for Apple fans and journalists, as well as little known facts about the personality of the CEO, Steve Jobs.

Lashinsky, for example, tells the story of the 2008 launch of the iPhone 3G and MobileMe, which didn’t go exactly well for Apple. MobileMe – a rebranded version of iTools and the .Mac service – promised to offer continuous web access to mail and calendars, as well as sync options for iPhones and iPod touches. The initial rollout, however, was affected by slow loading times and servers constantly down, which lead to speculation as to whether MobileMe was really ready for public release, with many questioning the premium fee Apple was asking for one-year usage of the service. In Fortune’s story, Lashinsky says Steve Jobs summoned the entire MobileMe team for a meeting at the company’s on-campus Town Hall, accusing everyone of “tarnishing Apple’s reputation.” He told the members of the team they “should hate each other for having let each other down”, and went on to name new executives on the spot to run the MobileMe team. A few excerpts from the article:

Can anyone tell me what MobileMe is supposed to do?” Having received a satisfactory answer, he continues, “So why the f*** doesn’t it do that?

Jobs was also particularly angry about the Wall Street Journal’s Walt Mossberg not liking MobileMe:

Mossberg, our friend, is no longer writing good things about us.

MobileMe went under major design changes in the past years, reliability improved and the service is now rumored to go under a complete facelift by the launch of iOS 5 with a new name, iCloud. Read more

Steve Jobs Discusses Location Tracking, Privacy→

Steve Jobs Discusses Location Tracking, Privacy

Ina Fried at Mobilized reports some excerpts from a phone interview with Steve Jobs about the location tracking issues also addressed by Apple this morning:

The files they found on these phones, as we explained, it turned out were basically files we have built through anonymous, crowdsourced information that we collect from the tens of millions of iPhones out there.

He said Apple looks forward to testifying before Congress and other regulatory bodies and said the company will do what it can to clarify things further. “I think Apple will be testifying,” Jobs said. “They have asked us to come and we will honor their request of course.

Steve Jobs also reiterated the statements from today’s Q&A, saying much of the speculation last week arose from “wrong conclusions” – generated by the fact that Apple, and the tech industry overall, failed at educating users about several aspects of location data, anonymous tracking and privacy:

As new technology comes into the society there is a period of adjustment and education,” Jobs said. “We haven’t as an industry done a very good job educating people I think, as to some of the more subtle things going on here. As such (people) jumped to a lot of wrong conclusions in the last week.

Update: Mobilized has updated their original post with an edited transcript of the interview with Jobs, Schiller, and Forstall. Other interesting tidbits:

Is there anything that you guys have learned over the last week or so and take away from this?

Forstall: One thing I think we have learned is that, the cache we had on the system, the point of that cache, is we do all the location calculations on the phone itself so no location calculations are done separately. You can imagine in ideal world the entire crowdsourced database is on the phone and it just never has to talk to a server to do these calculations (or) to even get the cache.

What we do is we cache a subset of that. We picked a size, around 2MB, which is less than half a song. It turns out it was fairly large and could hold items for a long time.

We had that protected on the system. It had root protection and was sandboxed from any other application. But if someone hacks their phone and jailbreaks it, they can get to this and misunderstand the point of that.

It’s all anonymous and cannot be traced back to any individual phone or person. But we need to be even more careful about what files are on the phone, even if they are protected.

Schiller: Sometimes it helps people to understand an analogy that describes what these things are like because they are so new. I would think an analogy of a crowdsourced database is every time you walk into a retail store, many retailers have a clicker that counts how many people come in and out of the store. Nobody really cares about that because it is completely anonymous. It is not personal data. It is not anything to worry about. It’s not something that people feel is private because it is really not about them. It’s a coagulated total of all traffic. These crowdsourced databases are sort of like that.

Things like that aren’t so scary when you think about them in everyday terms.

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Apple Facing Regulatory Scrutiny In South Korea Over Location Log File

The commotion over that iOS log file, which can to some extent, track the movements of your iPhone or 3G iPad is definitally not fading away. Bloomberg, is today reporting that South Korea’s communication regulator is investigating the issue to see whether or not Apple is breaking South Korean law.

The Korea Communications Commission has issued Apple a series of questions over what information is collected and saved and whether users have a choice over whether it is saved or deleted. Furthermore it has asked Apple to clarify why such data exists and whether it is at all stored on the company’s servers. The Commission has also been formed to investigate how to increase privacy protection for smartphone users.

Earlier today we reported on an email from Steve Jobs in which he said of the issue “We don’t track anyone. The info circulating around is false.” It comes after US Senator Al Franken last week called for an explanation for the file, saying, “it raises serious privacy concerns”. The researchers who discovered the file demonstrated that the log file in question records an approximate location of an iPhone or 3G iPad based on cellular tower vicinity and is presumed to exist either for battery performance or as a reference for the device. Many believe that it is either a bug or oversight that the device does not periodically delete the log file.

[Via Bloomberg]

Steve Jobs on iPhone Location Tracking: “We Don’t Track Anyone”

When security researchers Alasdair Allan and Pete Warden revealed a file in the iPhone’s backup history that contained time and location data, the media broke into a frenzy as Apple, Android, and smartphones became a target of scrutiny for privacy. It’s believed that Apple’s location data exists to reduce the time it has to look for cellular towers and GPS data by caching your known location. The data is accurate but not pinpoint accurate, and Apple has taken significant strides to increase battery life by regulating wireless services on the device. Quite simply, this file is simply for reference and is stored locally, used by the phone to preserve battery life and connect to known wireless “hubs” faster depending on your location. The issue, however, is that the file is likely “leftovers,” meaning cache was accidentally saved as a persistent file. This morning, MacRumors reports that one of their readers reached out to Steve Jobs on the issue, and got a response.

Q: Steve,

Could you please explain the necessity of the passive location-tracking tool embedded in my iPhone? It’s kind of unnerving knowing that my exact location is being recorded at all times. Maybe you could shed some light on this for me before I switch to a Droid. They don’t track me.

A: Oh yes they do. We don’t track anyone. The info circulating around is false.

Sent from my iPhone

Steve Jobs slams Android (claiming Google tracks users while Apple doesn’t), and it’s possible a future update from Apple could fix the issue in question (permanent storage of temporary cache). While Jobs has likely started a firestorm  this week over Android’s integrity (think antennagate all over again), there’s nothing to be worried about here and this issue has been overblown. You can always turn off your iPhone’s GPS services if you feel compelled, but the evidence suggests that Apple has nothing to hide.

[via MacRumors]

Authorized Biography of Steve Jobs Coming Early 2012

Publishing firm Simon & Schuster yesterday revealed that a biography of Steve Jobs is currently being written with an expected release date of early 2012, and unlike previous biographies of Steve Jobs this one has the blessing of Jobs himself. Being written by former Time executive Walter Isaacson and titled ‘iSteve: The Book of Jobs’, it will likely prove to be a fascinating and unprecedented look into the life and mind of Jobs.

Isaacson, who has also written biographies on Benjamin Franklin and Albert Einstein, has interviewed Jobs as well members of his family, co-workers and competitors for the book and was supposedly invited by Jobs for a tour of his childhood home. In a statement the publisher of Simon & Schuster, Jonathon Karp, said that “This is the perfect match of subject and author, and it is certain to be a landmark book about one of the world’s greatest innovators.”

A previously unwelcome biography, ‘iCon Steve Jobs: The Greatest Second Act in the History of Business’ led to Apple banning and removing all books by its publisher, John Wiley & Sons, from Apple’s retail stores.

[Via MacRumors, AppleInsider]

 

Happy 35th Birthday Apple!

Today, 35 years ago on April 1st 1976, Apple Computer was established by Steve Jobs, Steve Wozniak and Ronald Wayne so that they could later sell their Apple I computer kit. Interestingly Wozniak, who hand built the Apple I decided to permanently leave  the company in 1987 – but is still technically an employee and receives a paycheck.

The other, more unfamiliar founder, Ronald Wayne, assisted Jobs and Wozniak in drawing the first Apple logo (seen above), writing the manual for the Apple I and writing the original partnership agreement. He however decided to leave the partnership just two weeks later and declined Jobs’ attempts to recruit him back years later.

It’s been a truly fascinating 35 years for the company and over the past decade in particular it has transformed the technology industry with the iPod, OS X, exceptional design in all its hardware and of course the iPhone and iPad. Here at MacStories we can’t wait to see what the next year will see Apple bring, let alone the next 35 years. As always Wikipedia provides some great reading about the early years about Apple that I thoroughly recommend if you’re curious and what to read more about those early days of Apple.

[Via MacJournals]

 

Steve Jobs: Once Again One Of The “World’s Best CEO’s”

Just like every year, online publication Barron’s has posted its list of the “world’s best CEO’s”, and like last year Steve Jobs is included and considered “without a doubt” the most valuable one. The list, which includes names like Jeff Bezos of Amazon and Jamie Dimon of JPMorgan Chase, is made of 18 CEO’s of US-based companies and eight of them are new entries. Steve Jobs is mentioned – in spite of his medical leave of absence – for the amazing milestone of 100 million iPhones sold, the release of the iPad and the continuous success of Apple’s products overall.

Recently, Fortune named Apple “most admired company”. Complete list below, courtesy of Setteb.it:

  • Jeff Bezos (Amazon)
  • Warren Buffett (Berkshire Hathaway)
  • Jamie Dimon (JPMorgan Chase)
  • Larry Ellison (Oracle)
  • Larry Fink (BlackRock)
  • Reed Hastings (Netflix)
  • Steve Jobs (Apple)
  • Patrick Kron (Alstom)
  • Ma Huateng (Tencent)
  • Fujio Mitarai (Canon)
  • Alan Mullaly (Ford)
  • Gordon Nixon (Royal Bank of Canada)
  • Michael O’Leary (Ryanair)
  • Sam Palmisano (IBM)
  • Bruce Rockowitz (Li & Fung)
  • Peter Sands (Standard Chartered)
  • Jim Sinegal (Costco Wholesale)
  • Jim Skinner (McDonald’s)
  • Fred Smith (FedEx)
  • Tim Solso (Cummins)
  • Rex Tillerson (Exxon Mobil)
  • Miles White (Abbott Laboratories)

New entries after the break. Read more

“No Acrimony” Over Serlet’s Departure - A Planned Transition→

“No Acrimony” Over Serlet’s Departure - A Planned Transition

Following this morning’s news that senior vice president of Mac Software Engineering Bertrand Serlet is leaving Apple after 22 years of collaboration with Steve Jobs, John Paczkowski at All Things Digital puts the pieces together and says this is a planned transition that’s been in the works for months:

There’s a reason Craig Federighi, who is to take over Serlet’s role, handled demo duties for Apple’s Lion preview demo last year (see video below). And there’s a reason Serlet has been selling off Apple shares recently. They’ve been preparing for this day, which sources tell me is not at all the result of a spat over differences in strategic direction or the diminishment of OS X’s importance to Apple.

“There’s no acrimony there,” one source close to the company told me. “Bertrand’s just decided it’s his time to move on. Avie (Tevanian, former senior vice president of software engineering) handed off to him and now he’s handing off to Craig. It’s just a changing of the guard.

Serlet says he wants to focus on science now. People speculated this morning that Serlet might have left because of the iOS-like approach Apple is taking with Lion, but that sounds like a really stupid theory. I bet Serlet himself saw the evolution of OS X into something like Lion years ago.

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