Messages started life as an innovative app that unified SMS with Apple’s own free iMessage service when it was introduced five years ago. As time passed, Messages fell behind many of its competitors like Facebook Messenger, Telegram, WhatsApp, LINE, WeChat, and others.
With the introduction of iOS 10, Apple has made up substantial ground with Messages while upholding its commitment to customer privacy. Few third-party developers would have imagined even a couple of years ago that Apple would open up one of its most important first-party apps to them, but that is precisely what Apple has done with iOS 10.
In the process of unlocking Messages, Apple has created a whole ecosystem of apps and sticker packs with their own dedicated store built right into Messages. Developers immediately sensed an opportunity and an all-new land rush is in full swing.
Over recent weeks, Federico and I have tested dozens of iMessage apps and sticker packs, exchanged hundreds of stickers, made interactive to-do lists, played games, edited photos, and much, much more. Some of the things we’ve tried are highlighted in Federico’s iOS 10 review to illustrate particular aspects of the Messages app, but we’ve seen so many interesting apps and stickers, we wanted to share them with readers in one place.