Picture this: it’s WWDC keynote day and you’re following the event. You want to live tweet as the event unfolds. What do you do?
The answer is that, so far, Twitter the company has mostly failed to provide users with ways to rapidly tweet commentary and have tweets intelligently grouped together once an event is over. Sure, you could append the same hashtag to every tweet, “tagging it” for context, but that wouldn’t fix the underlying problem of a bunch of messages related to the same event and yet treated as atomic units with no relationship between them.
Thus Twitter the community came up with the idea of the tweetstorm, a clever workaround based on how Twitter threads work. If you want to post multiple tweets in a row and establish a thread between them from start to finish, reply to your own tweet, removing your username at the beginning of the message, and you’ll “fake” a series of topical tweets which Twitter sees as part of a conversation…with yourself. It’s not the most elegant solution, and it doesn’t work well for rapid fire live tweeting, but it sort of works and a lot of people use it by now.
Tweetbot, the excellent Twitter client developed by Tapbots which relaunched with version 4.0 in October, is introducing an update today that fully embraces the concept of tweetstorms with a feature called “topics”.
Topics simplify the process of chaining tweets together with an intuitive interface that makes it look like Twitter rolled out support for topics. Under the hood, Tapbots is still leveraging the aforementioned @reply workaround, but they’ve been clever enough to completely abstract that from the UI, building what is, quite possibly, one of the most ingenious Tweetbot features to date.
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