Update: As noted below, the changes to how the Twitter character limits are counted are available to third party developers. MacStories has learned that Tweetbot and Twitterrific will both be updated soon to support the changes to Twitter’s APIs.

Tweetbot (pictured in screenshots) and Twitterrific will soon be updated to implement the changes to Twitter’s character limits.

Twitter began rolling out changes that take back space for text in tweets. As Twitter has gradually become a multimedia experience full of images, GIFs, videos, quoted tweets, and other things, each has encroached on the 140 character limit of a tweet leaving less room for text. That just changed.

With a tweet today, Twitter began to roll out features, first announced earlier this year, that exclude certain things from the 140 character count limit. Users will still be limited to 140-character messages, but, as first reported by The Verge last Friday, media attachments (including images, GIFs, videos, and polls) and quoted tweets will no longer count against the 140-character limit, making more room for text.

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In beta for a while now, Twitter activated night mode in its official client today. From the ‘Me’ tab, tap the gear icon to ‘Turn on night mode.’ If you don’t see the night mode option, you may need to force quit Twitter first.

Turning night mode on.

Twitter has done a very nice job with night mode. The background is a dark blue-grey, icons and secondary text are a lighter, complimentary grey, links and certain other buttons are bright ‘Twitter blue,’ and plain text is white. The overall effect looks great. With so many apps I use everyday adding night modes and dark themes, an iOS system-level night mode feels like the natural next step.

Last week saw Twitter introduce Engage, a business-oriented analytics app for iOS. Twitter continued the roll-out of new features and products today with Twitter Dashboard, a free iOS account management app (US only) aimed at businesses that can also be accessed on the web. Dashboard, is designed to address the needs of small business in particular. According to The Twitter Small Business Blog,

Dashboard offers a single destination to get things done. It gives business owners a clear picture of what’s being said about their businesses, lets them schedule Tweets, and offers insights about their Tweet performance.

Dashboard will be familiar to anyone who has used the official Twitter client, with some interesting differences. The ‘Home’ tab defaults to a view called ‘About You’ instead of your timeline. ‘About You’ includes things like mentions, replies, tweets that use of your account name, and tweets with any other keywords that you add because you want to surface them in Dashboard. A second tab within the ‘Home’ view takes you to your timeline.

Dashboard also includes two unique tabs called ’Analytics’ and ‘Create.’ ‘Analytics’ includes some of the same information provided by Engage, but presented in a more summary fashion than in Engage. ‘Create’ serves the same purpose as a service like Buffer, allowing you to schedule tweets and save multiple drafts.

If you have used Twitter account management tools in the past, you’ll find that there is nothing revolutionary about the tools included in Dashboard. The benefit, however, is having these tools all in one place with a design that focuses on what people are saying about your business, which should make it easier for business owners to monitor what people are saying about their businesses on Twitter and also promote their businesses with Twitter.

Virtual stickers are all the rage on social networks and in messaging apps. Just two weeks ago, Apple jumped on the sticker bandwagon at WWDC with the upcoming version of the Messages app that will ship with iOS 10. This is not something particularly new (remember Gowalla?), but the pace of adoption seems to have accelerated in the past year with the growing popularity of apps like Snapchat and Facebook Messenger.

Adding stickers to photos in Twitter.

Now Twitter is going all-in with hundreds of custom stickers and rotating seasonal sticker packs you can use to decorate photos. As reported by the The Verge this morning, Twitter will be rolling out stickers to all users in its official app over the next few weeks.

Twitter has its own special take on stickers. From within the official Twitter client, you will be able to

search them like hashtags. Tap on a sticker inside a tweet and you’ll be taken to a new timeline that shows you how it’s being used around the world.

It appears that stickers will be available through Twitter’s official client only, which undoubtedly will be viewed by some people as yet another advantage of third-party Twitter clients, but I can’t help but wonder if sticker-mania will have a net negative impact on third-party clients like Tweetbot and Twitterrific.

Twitter announced some big changes today that are designed to encourage conversations and media sharing. The 140 character limit of a tweet becomes a more significant constraint as you add more ‘@names’ to a conversation or attach media to a tweet. The changes announced by Twitter, which go a long way toward addressing those constraints, will be rolled out over the coming months in Twitter’s own app and will be available to third-party Twitter clients.

Replies

Large group conversations on Twitter are hard. The more people you add to a thread, the fewer characters you have left to communicate with the group. With the upcoming change to replies, ’@names’ of up to 50 people will no longer count toward the 140-character limit of a tweet. The tweet will still be seen only in the timelines of the people @replied, but eliminating ‘@names’ from the character count should facilitate conversations among more people. I am happy to see this change overall, but I wonder whether Twitter has gone too far by allowing up to 50 ‘@names’ in a single tweet.

The change to ‘@names’ will also eliminate the quandary about what to do when you want to start a tweet with someone’s ‘@name’ that is not a reply. With the changes announced, these tweets will be treated like any other tweet and be visible to all of your followers, eliminating the need to use the convention of a period before an ‘@name’ to ensure that everyone who follows you sees the tweet.

Media

When Twitter rolls out the changes announced, photos, videos, and GIFs will not count against the 140 character limit of a tweet, which should encourage the use of more media in tweets. The existing limits of four photos, or one video or GIF per tweet still apply. Links that are pasted into a tweet and not generated by attaching media will also still count against the 140-character limit.

Retweets

Finally, Twitter announced that you will be able to retweet your own tweets. Though this struck me as strange at first, it eliminates the need for things like the ubiquitous ‘ICYM’ tweets and will allow you to share an @reply, which would normally only be visible to its recipients, with all your followers.