Today, Apple introduced a new Pride collection highlighting LGBTQ+ communities. The collection includes a new Apple Watch Pride Edition Braided Solo Loop, a matching Apple Watch face, and dynamic iPhone and iPad wallpapers. The band goes on sale beginning May 22nd, and the watch face and wallpapers are coming in watchOS 10.5, iOS 17.5, and iPadOS 17.5.

Here’s how Apple describes the new brightly-colored Watch band:

The new Pride Edition Braided Solo Loop evokes the strength and beauty of LGBTQ+ communities with a vibrant, fluorescent design inspired by multiple pride flags, and features a laser-etched lug that reads “PRIDE 2024.” The colors black and brown symbolize Black, Hispanic, and Latin communities, as well as those impacted by HIV/AIDS, while the pink, light blue, and white hues represent transgender and nonbinary individuals.

The watch face is called Pride Radiance and, along with the wallpapers, uses dynamic multi-colored neon-style lighting:

Users can choose from a spectrum of colors to personalize their watch face and wallpapers. On Apple Watch, the colors trace each numeral of the watch face and react in real time as the user moves their wrist based on input from the gyroscope. On iPhone and iPad, beams of color spell out “Pride” and dynamically move when the user unlocks their device

The new Apple Watch Pride Edition Braided Solo Loop will be sold in retail stores, on apple.com, and via the Apple Store app for $99 on May 22nd in the US and Canada and on May 23rd in other locations.