On September 9th, 2014, Apple CEO Tim Cook took the stage at the Flint Center for the Performing Arts in Cupertino. This was the very same stage on which, 30 years earlier, a young Steve Jobs had introduced the original Macintosh to the world. The Apple of 2014 was a very different company. Loved and hated, famous and infamous, indomitable and doomed. The only statement about the tech giant that might avoid contestation was that it could not be ignored.
The 9th would be a rubicon for Tim Cook. The late Steve Jobs had helmed the company through every one of its unparalleled series of epochal products. This was the day on which Cook would announce the first new product to come out of Apple since Jobs’ passing. A product that media pundits everywhere were sure to use as a scapegoat to prove or disprove the quality of his leadership.
The words “One More Thing…” overtook the screen, met by raucous applause from the expectant audience. Uncontrolled excitement burst through Cook’s normally calm demeanor as he presented the introduction to his hard work. “It is the next chapter in Apple’s story,” Cook boldly stated before leaving the stage. The ensuing video gave the world its first look at the Apple Watch.