Posts tagged with "youtube"

Latest iPad Pro Ads Highlight the Device’s Versatility

Today Apple published six new videos that focus on the iPad Pro. Five of them are continuations of the ‘A New Way’ series that debuted in January, highlighting the device’s versatility in tasks like video creation, wedding planning, and serving as the perfect travel companion. The final video, titled ‘Life on iPad,’ follows a man around town as he uses the iPad Pro during what’s presented as an average day – he uses the device to make a Group FaceTime call, do illustrative work while connected to an external monitor, email a file, and draft a document during a flight.

All five ‘A New Way’ videos do a great job showcasing real-life tasks being tackled on the iPad. Most are focused on getting things done, but the video about travel also highlights the iPad’s strengths as a video player and even coloring book. The task-focused videos offer step-by-step examples of workflows that can be helpful to users aiming to stretch their use of the iPad Pro.


As with the prior round of ‘A New Way’ ads, these all end by highlighting how they were filmed, edited, designed, and made entirely on iPad Pro, no doubt with similar workflows to the ones Apple previously documented.

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YouTube Stories Expand to Broader Base of Creators→

YouTube’s take on the popular Stories format from Instagram and Snapchat was previously only available to select YouTubers, but starting today it’s rolling out to all accounts with over 10,000 subscribers. Sarah Perez, writing for TechCrunch:

YouTube is beginning to roll out Stories to a wider set of creators, giving them access to the new creation tools that include the ability to decorate the videos with text, stickers, filters, and more.

The feature is very much inspired by rival social apps like Snapchat and Instagram – except that, in YouTube’s case, Stories disappear after 7 days, not 24 hours.

The idea behind YouTube Stories is to give creators any easy way to engage with their fans in between their more polished and produced videos. Today’s creators are no longer simply turning a camera on and vlogging – they’re creating professional content that requires editing and a lot of work before publication, for the most part.

While I haven’t encountered any of my favorite YouTubers using Stories yet, I hope that changes after today. While Instagram’s IGTV seems like it hasn’t taken off very well, plenty of YouTubers remain heavy users of Instagram Stories. If YouTube Stories can offer a similar experience, without users needing to leave YouTube, it could be a really solid addition to the platform.

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Google Introduces YouTube Digital Wellbeing Features

If you’ve ever wondered how long you spend watching YouTube, now you can find out. With an update that hit the App Store today, Google has added ‘Time watched’ statistics to the iOS app’s Account view. Tap your avatar in the upper right-hand corner, then ‘Time watched’ for your total viewing time today, yesterday, and the past week, plus your daily average. The statistics are based on your YouTube Watch History, so they don’t include anything deleted from your Watch History or watched in Incognito mode. Nor does Google include YouTube Music listening statistics.

The new ‘Time watched’ section also includes the ability to set up reminders to take a break periodically, which can be set in 5-minute increments between 5 minutes and 24 hours. There’s also a toggle for batching the notifications YouTube sends. There are 10 categories of notifications available in the YouTube app, so batching them if you have several turned on is a welcome addition. Notification digests can also be accessed from the app’s settings. From ‘Time watched,’ you can turn off Autoplay and disable sounds and vibrations too.

Originally announced at Google I/O earlier this year, it’s nice to see watch time statistics added at the app level, even though similar information will be available from the Screen Time feature coming soon with iOS 12. If you haven’t been running the iOS 12 beta, taking a peek at your YouTube usage statistics now is an excellent way to get a feel for the utility of having an objective measure of how long you spend on the service.

Google Introduces YouTube Premium and YouTube Music Subscription Services, Retires YouTube Red Moniker

Google seems to have an affinity for constantly rebranding its products, and today is the latest example of that. Soon, YouTube Red will be replaced by the more costly $11.99/month YouTube Premium service – the good news is that Premium members will get all the benefits of YouTube’s new Music service thrown in too. And if you’re an existing Red subscriber, or sign up quickly before Premium launches, you can lock in the existing $9.99 monthly rate and still get all the benefits of Premium and Music.

YouTube Music is Google’s attempt at taking on streaming services like Apple Music and Spotify directly. Launching May 22nd, YouTube Music will have both a free tier and a paid, $9.99/month option. The main focus here is the paid plan though, as it will be the only way to enable background listening – a pretty important feature for music. Paid subscribers will also benefit from downloads and ad-free listening.

YouTube Music will launch with a new mobile app and desktop player, and use Google’s intelligence to power advanced search capabilities and an aggregation of different song versions you may not find elsewhere. In a confusing move, Google Play Music will continue to exist as a separate service from YouTube Music, but if you’re a subscriber to the former, you get the latter service at no extra cost.

As someone who uses YouTube regularly, but not enough to justify a Red subscription, the new Premium plan definitely seems like a more attractive all-around product, despite the price hike: you get a full-fledged music streaming service, YouTube Originals, and a better viewing experience on the largest video source in the world thanks to downloads, no ads, and background playback, all for $11.99. Spotify and Apple Music subscribers may be content with their chosen services for now, but if YouTube Music truly does become a legitimate contender in the streaming market, it will be hard to resist the allure of YouTube Premium for all the extra perks it offers.

At launch, YouTube Music and Premium will be available in the United States, Australia, New Zealand, and Mexico, and they’ll arrive shortly thereafter in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.

YouTube Adds iMessage App for Sharing Videos

Today YouTube’s iOS app received an update that includes the video service’s first iMessage app. The app only focuses on a single function – sharing videos – but it does well with that one thing, offering a robust sharing experience.

Upon opening the YouTube iMessage app, you’ll see a list of videos you’ve recently watched. This appears to pull videos directly from your full YouTube history, presenting a seemingly endless scrolling list of everything you’ve watched. Often iMessage apps contain a mere fraction of the information found in their parent apps, so I was expecting to only see a small number of recently watched videos listed; the ability to continue scrolling through my full history is a pleasant surprise. Another welcome addition is the inclusion of a search option. At the top of the iMessage app, you can search for any video on YouTube – either by text or by voice. Tapping the search box even reveals a list of your recent YouTube search queries.

When searching for the right video to share, YouTube’s iMessage app lets you view any video in full before sharing – just hit the vertically stacked dots on a video’s right hand side to find a Watch button. Once you’ve chosen a video to share, it will populate as an iMessage card that can be sent to friends, and they’ll be able to watch the video without ever leaving the iMessage conversation.

YouTube is a solid demonstration of a rich iMessage experience. Even though its purpose is limited to sharing videos, it offers access to everything you might want before sharing – your full watch history, a search option with recent search queries listed, and even the ability to watch a video inside iMessage before you send it. iMessage app developers take note: just because your app serves a single purpose doesn’t mean it has to be a bare-bones experience.

Third-Party YouTube App ProTube Pulled from the App Store→

ProTube, a YouTube power-user app that I reviewed last year, has long had features that the official YouTube doesn’t have or was slow to implement. Features like background audio playback, support for 4K video at 60fps, Split View support, Picture in Picture, and a URL scheme for automation, put Google’s YouTube app to shame. However, as the YouTube app began to implement some of ProTube’s unique features as part of its $10/month YouTube Red service, I wondered what might become of ProTube. Unfortunately, it looks like the answer came late last week when Apple pulled ProTube from the App Store.

According to developer Jonas Gessner,

YouTube first requested Apple to remove my app well over a year ago, initially just stating that my app violates their Terms of Service. This was a generic takedown request they sent to many YouTube apps at once. They later started going into more detail, even stating that I could not sell the app as that alone violates their ToS. They basically wanted me to remove every feature that made ProTube what it is – that includes the player itself that allows you to play 60fps videos, background playback, audio only mode and more.

The app, which was pulled from the App Store on September 1st is no longer available for sale and will no longer receive updates, but remains available to re-download if you previously purchased it.

It’s a shame to see ProTube go. It implemented features Google didn’t care, or want, to add but that a subset of YouTube users wanted as demonstrated by the top charts numbers in Gessner’s post. However, ProTube also implemented features that YouTube wanted to reserve for paid subscribers and the result, while disappointing, is one of the risks of building an app on top of someone else’s service.

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YouTube Revamps Logo, Adds Dark Mode for Web, Playback Speed Adjustment for Mobile, with More Coming Soon

YouTube today introduced a new logo and announced a host of improvements to its service across mobile and web platforms – some of which launch today, while others are coming soon.

After testing with limited groups for a time, YouTube’s Material Design web update is now being rolled out to all users. With it comes the exciting addition of a Dark Theme – a feature I hope makes its way to the service’s mobile apps soon.

YouTube’s iOS app received a minor update today that brought two primary changes: a redesigned header dominated by white space and the new logo, and new playback speed controls. Playback speed can be set as slow as 0.25x or as fast as 2x, with several options in-between. You’ll find the controls in a video’s settings menu, which can be accessed from the top-right corner of the screen.

Perhaps more exciting than the new features launching today are those coming in the near future, such as adaptive video:

Soon, the YouTube player will seamlessly change shape to match the video format you’re watching, such as vertical, square or horizontal. That means you’ll always get the best viewing experience automatically – including vertical videos with no black bars on the sides!

A new gesture to switch videos with a single swipe is also coming soon, and lastly a revamped area below the video player for improved browsing.